The essence of making a purchase is the belief that “what you are getting is more valuable to you than the money you spend.”

But it is challenging to pinpoint the “thing you are getting” with spiritual products.

It could be access to some teachings, it could be a membership…

Marketing is the science of tricking people into buying your products.

The above is the marketing definition that I have used for a very long time.

I would like to believe that I am an honest person, and I do not trick people into anything, so I stayed away from…

The Dalai Lama opens his present box looks inside and says: “Wow… NOTHING! That’s exactly what I wanted!”

If anything would have been in that box it would have been less valuable to him.

Or a personal example: when I moved out from Bucharest to live in a village the…

“Certainty” is another explanation of why people buy a solution instead of using the free one.

In many cases, the paid solution comes with some guarantee. And that guarantee can be as simple as:

“If you can’t figure it out, there is a human being here that will help.“


I was curious how others designed an online meditation room, and I was a bit disappointed.

I looked at the first 20 results from Google. Not all the pages were designed to be a meditation room, but some of them were. …

The way you think about sales dramatically impacts the growth of your business.

When you are finding a customer to make a sale, you are thinking short-term, about promotions, about putting your product in front of many people so that someone would buy. And then you rinse and repeat.


I created a research project to answer the question “What do Spiritual people want?” by looking at the websites of the Spiritual Masters of our time and specifically the section “above the fold” (what do you see when you land on the page.)

To get a more balanced idea, I…

One day I went to visit my old grandfather. When I got there, he asked me if I could help him chop down a tree in the backyard.

I said “yes,” so he gave me his ax, and off I went to do the job.

At the time, I was…

If you’re in a hurry, the answer is “no,” but if you would like to know why then keep reading :).

When I began my journey into the CMS world many years ago, my first accidental choice was Mambo, leading me into Joomla. And I have been a Joomla fan…

More than 15 years ago, a friend of mine pitched me this idea:

“Let’s band together and create a CMS (content management system) app that people can use to build their websites.“

My reaction?

“That’s dumb! Why would you create a paid CMS app when you have WordPress and Joomla…

Ilie Pandia

My mission is to help and enable those with a message of Expansion of Consciousness to have their voices heard. I am the one that has the Lightworkers’ back.

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